You’ll create a trackable URL and disguise it in your email as an image pixel.
This technique is known as Google Analytics pixel tracking.
GOOGLE ANALYTICS TRACK IP ADDRESS SOFTWARE
This may be helpful if you’re already using Google Analytics for email marketing and have no desire to add a separate app or software for email tracking. So, what is this all about then?īelow, you’ll find a trick consisting of a few manipulations to let GA track email campaigns. And what if the recipient opened your email but did not click the link? You won’t even know this because GA does not provide a feature to track emails. You can insert a URL to your emails and get many after-click insights and see how the link performed. Google Analytics is a powerful tool for click tracking but it’s not the best out there for tracking emails. All these questions define valuable metrics (open rate, click rate, etc.) that converge on the main goal of any email campaign – conversion. It can give answers to many questions like how many emails were opened, how many recipients opted out and more. Why use Google Analytics for email tracking?Įmail tracking is a solution to make your email campaigns efficient and productive. However, you can set it up for your email campaigns to track whether the emails were opened. This is because GA is oriented on link or click tracking – it gives insights into how users find and use your web app. Most likely, Google Analytics won’t be in the top 10 search results. If you ask Google about the tools for email tracking, you’ll have to shovel through a pile of free and paid options.
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